MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

E-Commerce
Website Translation Lifecycle and How It Relates to Total Cost of Ownership
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By: Evan Kramer
February 10, 2023
Website Translation Lifecycle and How It Relates to Total Cost of Ownership

As your company evolves and expands, the benefits of targeting multilingual audiences is clear. These benefits also result in an increasing need for international responsibility. Discover how business growth and development along the translation lifecycle coincide with the total cost of ownership.

E-Commerce
International Ecommerce: A Guide to Digital Global Expansion
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By: Reagan Evans
May 30, 2022
International Ecommerce: A Guide to Digital Global Expansion

Learn how to take advantage of international e-commerce and understand key considerations when developing an international strategy.

E-Commerce
Developing a Transnational Strategy to Increase Global Reach
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By: Dominic Dithurbide
May 02, 2022
Developing a Transnational Strategy to Increase Global Reach

Learn what a transnational strategy is and how to develop one to successfully expand to global markets.

E-Commerce
5 Ways to Increase Conversions in International & Multilingual Markets
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By: Reagan Evans
February 19, 2020
5 Ways to Increase Conversions in International & Multilingual Markets

Effectively engaging multilingual customers requires a thoughtful approach to content, site design and localization.

E-Commerce
Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience
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By: Reagan Evans
September 11, 2019
Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience

Localization is vital for B2B companies leveraging B2C technologies to boost conversions and revenue in global markets.

E-Commerce
The Business Impact of Translating Online Portals and Other Secure Digital Experiences
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By: Dominic Dithurbide
September 04, 2019
The Business Impact of Translating Online Portals and Other Secure Digital Experiences

Localizing login-protected experiences for customers, business partners and employees creates a seamless CX that can boost trust and revenue.

E-Commerce
Localizing Your CX Increases Conversions on Global Virtual Marketplaces
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By: Reagan Evans
August 28, 2019
Localizing Your CX Increases Conversions on Global Virtual Marketplaces

International customers crave more product information as they shop their regions' retail marketplaces. Translate your website to boost global sales.

E-Commerce
Localizing Assortments and Product Allocation is Key for Global Brands
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By: MotionPoint
November 13, 2018
Localizing Assortments and Product Allocation is Key for Global Brands

Customers crave a personalized connection with the brands they support, and companies would like to oblige them. But it's not easy.

E-Commerce
Sell to Emerging Markets with Virtual Marketplaces and Social Media
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By: MotionPoint
October 29, 2018
Sell to Emerging Markets with Virtual Marketplaces and Social Media

Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek in new markets, our EVP writes.

E-Commerce
3 Tips for Serving Global Customers with M-Commerce Experiences
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By: MotionPoint
October 09, 2018
3 Tips for Serving Global Customers with M-Commerce Experiences

MotionPoint’s EVP offers retailers several m-commerce insights in 2019's ‘E-Commerce Technology Preview’

E-Commerce
Infographic: The Buying Power of Japanese-Speaking Consumers
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By: Nathan Lucas
June 12, 2018
Infographic: The Buying Power of Japanese-Speaking Consumers

Discover why Japan is a market worth supporting with localized content, especially online.

E-Commerce
5 Problems E-Commerce Managers Face with Website Translation
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By: Reagan Evans
January 16, 2018
5 Problems E-Commerce Managers Face with Website Translation

Serving global customers online poses particular challenges for companies with transactional websites.

E-Commerce
Got a Transactional Website? Beware the Dangers of In-House Web Translation
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By: Reagan Evans
January 10, 2018
Got a Transactional Website? Beware the Dangers of In-House Web Translation

If you’re conducting business online, it’s risky and costly to localize your website with internal resources.

E-Commerce
Website Translation Accelerates Cross-Border Sales and Growth
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By: Dominic Dithurbide
November 28, 2017
Website Translation Accelerates Cross-Border Sales and Growth

Global customers expect to purchase goods and services from any company, anywhere in the world.

E-Commerce
Brands Boost Market Share When They Localize Transactional Websites
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By: Dominic Dithurbide
November 13, 2017
Brands Boost Market Share When They Localize Transactional Websites

Global markets are the new frontier for transactional businesses. Learn about the international opportunity, and how to serve those markets.

E-Commerce
E-Book: Discover How Third-Party Channels are Disrupting E-commerce
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By: MotionPoint
October 13, 2017
E-Book: Discover How Third-Party Channels are Disrupting E-commerce

In many global markets, corporate websites are overshadowed by virtual marketplaces. Learn why in our new e-book.