MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
March 14, 2025
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Marketing Strategies
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Learn about the differences between globalization and localization and how focusing on both can position your business to succeed in an increasingly connected global business environment.

Marketing Strategies
6 Challenges Of Translation & Localization To Prepare For
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By: Jessica Rivera
March 13, 2025
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

Marketing Strategies
Is English Still the ‘Lingua Franca’ of the Internet?
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By: Evan Kramer
Is English Still the ‘Lingua Franca’ of the Internet?

For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?

Marketing Strategies
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
March 12, 2025
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Marketing Strategies
Advantages and Disadvantages of Globalization
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By: Dominic Dithurbide
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

Marketing Strategies
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Marketing Strategies
How to Optimize Your Content for Success in International Markets
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By: Annabelle Kite
February 24, 2025
How to Optimize Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.

Marketing Strategies
Why Marketing Your Translated Website Matters More Than You Think
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By: Dominic Dithurbide
February 14, 2025
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing-SEO, localized content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.

Marketing Strategies
The Critical Role of Quality Translation in the Age of AI Search
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By: Christian Connors
January 27, 2025
The Critical Role of Quality Translation in the Age of AI Search

Discover how poor-quality translations impact AI and voice search visibility, eroding trust, damaging rankings, and affecting your global strategy.

Marketing Strategies
How Adaptive Translation Adapts to Your Brand’s Voice
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By: Verity
January 23, 2025
How Adaptive Translation Adapts to Your Brand’s Voice

Discover how Adaptive Translation ensures your brand voice stays authentic across languages and cultures, helping your business connect globally.

Marketing Strategies
English to Japanese Website Translation: Unlocking Japan’s Market Potential
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By: Evan Kramer
January 21, 2025
English to Japanese Website Translation: Unlocking Japan’s Market Potential

Discover essential localization strategies for translating English websites into Japanese and learn how advanced solutions like Adaptive Translation ensure cultural and linguistic accuracy.

Marketing Strategies
The Business Case for Multilingual Websites: Driving Global Growth
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By: Dominic Dithurbide
January 14, 2025
The Business Case for Multilingual Websites: Driving Global Growth

Explore the business case for multilingual websites and discover how they drive global growth by increasing revenue, enhancing SEO, and improving customer loyalty.

Marketing Strategies
MotionPoint Acquires Key Content to Expand its Multilingual Marketing Capabilities
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By: Dominic Dithurbide
January 09, 2025
MotionPoint Acquires Key Content to Expand its Multilingual Marketing Capabilities

MotionPoint has announced the acquisition of Key Content, a premier multilingual content marketing agency, to enhance its enterprise-level multilingual marketing capabilities.

Marketing Strategies
Memory Optimizer: A Smarter Approach to Translation Memory
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By: Christian Connors
January 07, 2025
Memory Optimizer: A Smarter Approach to Translation Memory

Discover how Memory Optimizer redefines translation with advanced pattern matching, contextual learning, and dynamic updates. Learn how this innovative tool enhances multilingual content creation while maintaining brand voice and improving efficiency.