Localizing your website seems like a smart play when you’re expanding into new markets.
However, many tech-savvy, mobile-first customers in emerging markets prefer virtual marketplaces hosted by third parties over company websites. To win these customers, you’ll need to adapt.
In this e-book, you’ll:
- Understand virtual marketplaces and their role in international e-commerce
- Discover the virtual marketplace landscape of several emerging markets
- Explore the world of offsite social commerce
- Prepare to seize new e-commerce opportunities
MotionPoint’s industry-leading expertise can help you understand the changing nature of commerce in international markets.
This e-book helps you:
- Parse differences between the shopping cultures in various markets
- Understand when and how to translate your online presence
- Leverage third-party sales channels
Remember: Capitalizing on opportunities in global markets requires understanding local customers and how they research, evaluate and buy products. Be ready to reach them in the channels they use.
Descargar el libro electrónico