MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
Video Localization: Adapting Videos for New Audiences
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By: Nathan Lucas
June 23, 2022
Video Localization: Adapting Videos for New Audiences

Adapting videos for new audiences through video localization allows you to expand your reach and break into global markets.

B2B Strategy
A Complete Guide to Developing a Global Marketing Strategy
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By: Dominic Dithurbide
June 15, 2022
A Complete Guide to Developing a Global Marketing Strategy

Learn how to develop a global marketing strategy that speaks authentically to international audiences.

Translation Technology
Automatic vs. Automated Translation Management: What’s the difference?
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By: Nathan Lucas
June 13, 2022
Automatic vs. Automated Translation Management: What’s the difference?

Get more insights into how localization technologies streamline translation management for businesses targeting specific audiences in their preferred language.

Translation Technology
Software Localization 101: A Beginner’s Guide
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By: Reagan Evans
June 06, 2022
Software Localization 101: A Beginner’s Guide

Learn about the process of adapting software through localization for new markets and languages.

E-Commerce
International Ecommerce: A Guide to Digital Global Expansion
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By: Reagan Evans
May 30, 2022
International Ecommerce: A Guide to Digital Global Expansion

Learn how to take advantage of international e-commerce and understand key considerations when developing an international strategy.

International Business Strategies
Business Internationalization (i18n) vs Localization
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By: Nathan Lucas
May 23, 2022
Business Internationalization (i18n) vs Localization

Learn about internationalization and localization, and how both can help you expand into global markets.

Omnichannel
Back to the Basics: API Translation for Multichannel Marketing
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By: Reagan Evans
May 18, 2022
Back to the Basics: API Translation for Multichannel Marketing

Improve the customer experience across all languages and channels through translation APIs

International Business Strategies
How to Localize SEO to Capitalize on Global Search Volume
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By: Nathan Lucas
May 16, 2022
How to Localize SEO to Capitalize on Global Search Volume

Simply translating your website is not enough. Learn how to localize SEO efforts to take full advantage of the search volume global markets provide.

Translation Technology
How to Leverage AI Translation Software to Bridge Global Markets
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By: Dominic Dithurbide
May 09, 2022
How to Leverage AI Translation Software to Bridge Global Markets

Artificial intelligence (AI) has drastically changed translation technology. Learn how leveraging AI translation can improve efficiency and reduce translation costs.

Translation Technology
A Quick Guide to Localization Platforms
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By: Reagan Evans
May 04, 2022
A Quick Guide to Localization Platforms

Discover how businesses connect with potential customers, distributors, and partners in their preferred languages using website localization platforms.

Translation Technology
Translation Workflow Management with the Integrations Approach
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By: Nathan Lucas
April 20, 2022
Translation Workflow Management with the Integrations Approach

Find out how translation integrations allow businesses to manage translation workflow in their preferred publishing platform.

Customer Experience
Different Types of Translation: What’s Best For Your Business Needs?
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By: Jessica Rivera
April 18, 2022
Different Types of Translation: What’s Best For Your Business Needs?

Discover the different methods and types of translation beyond straightforward industry-standard translation and how they all can serve your business goals.

Translation Technology
Translation Workflow Management with the Proxy Approach
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By: Nathan Lucas
April 14, 2022
Translation Workflow Management with the Proxy Approach

Lean marketing teams can find ways to eliminate the time and resources needed to manage localized sites with proxy translation technology.

Customer Experience
What Executive Order 26.1 Means for New York State’s Public Service Agencies
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By: Jessica Rivera
April 06, 2022
What Executive Order 26.1 Means for New York State’s Public Service Agencies

Covered Agencies in New York need to offer language services to populations with limited English proficiency (LEP).

Website Translation
Proxy Translation vs. Translation Integrations: Which Approach is Right for Me?
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By: Reagan Evans
April 04, 2022
Proxy Translation vs. Translation Integrations: Which Approach is Right for Me?

Get the inside scoop on selecting the right translation approach for your current tech stacks.

Translation Technology
Translation Management Systems (TMS): A Comprehensive Guide
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By: Reagan Evans
March 30, 2022
Translation Management Systems (TMS): A Comprehensive Guide

Learn what a translation management system (TMS) is, how to choose the right one for your needs, and the benefits of utilizing a TMS for translation and localization.