Estrategias de comercio internacional

Optimizar el contenido móvil para los clientes globales

Charles Whiteman, vicepresidente sénior de Atención al Cliente de Motionpoint, habló recientemente sobre las formas en las que las empresas en expansión pueden llegar a más clientes a través de sus dispositivos preferidos.

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27 de octubre de 2015


Now more than ever, companies must deliver high-quality experiences that display properly on smartphones and tablets—especially if they want to reach international customers, writes Charles Whiteman in a recent post at Talking New Media.

Whiteman, MotionPoint's SVP of Client Services, explained how technologies such as responsive web design and proxy-based localization can deliver resonant content to global markets, and optimize its presentation for any device. A company will maintain its "one site to rule them all" primary-market English site, and its international sites will effortlessly keep pace.

MotionPoint’s upgrade to this approach—called Proxy Plus—takes the benefits even further by incorporating exclusive tools, technologies and human experts to deliver sustained business growth in international markets, Whiteman wrote.

Read more at Talking New Media.

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