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El vicepresidente sénior de MotionPoint comparte las prácticas móviles más idóneas en Retail TouchPoints

Las empresas que se expanden a nuevos mercados pueden ganar mucho si conectan con los consumidores a través de sus dispositivos móviles, sostiene un ejecutivo de MotionPoint.

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14 de octubre de 2015


Companies expanding into overseas markets can win big in brand awareness, site engagement and sales—if they connect with consumers through their mobile devices, writes Charles Whiteman in a recent post at Retail TouchPoints.

Whiteman, MotionPoint's SVP of Client Services, shared several ways to help companies optimize their mobile sites for global visitors. For instance: international markets have different cellular data bandwidth speeds and user expectations. Companies can over- or underestimate these speeds when designing mobile experiences, which can alienate users.

Indeed, understanding these nuances can often mean the difference between winning and losing a sale, Whiteman writes.

Read more at Retail TouchPoints.

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