Comercio electrónico

El vicepresidente sénior de MotionPoint comparte los desafíos del comercio electrónico con Multichannel Merchant.

El lanzamiento de sitios de comercio electrónico en los mercados internacionales es una gran oportunidad de crecimiento. Pero las empresas deben ser conscientes de los desafíos, escribe un ejecutivo de MotionPoint.

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25 de septiembre de 2015


For retailers, leveraging e-commerce to expand into international markets is a major growth opportunity. But companies should be aware of several pitfalls before “going global,” writes Charles Whiteman in a recent post at Multichannel Merchant.

Whiteman, MotionPoint’s SVP of Client Services, shared four key challenges (and suggestions to eliminate them), so companies can do what they do best: engage with customers and sell them world-class products.

The stakes are high: Global B2C e-commerce is poised to hit $2.3 trillion in 2018, but nearly 60% of global consumers spend more time on sites in their own language than they do in English-or boycott English-language websites altogether. Localized sites are key.

Learn how to successfully navigate this tricky space to generate more international revenue at Multichannel Merchant.

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