SVP de MotionPoint identifica tres mercados clave para el sector del lujo

Puesto que las ventas del comercio electrónico B2C están alcanzando cifras estratosféricas año tras año, las marcas de artículos de lujo no pueden permitirse mantenerse al margen, escribe un ejecutivo de MotionPoint.

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MotionPoint

07 de octubre de 2015

LECTURA DE 1 MIN

Now’s the time for luxury brands to take their e-commerce efforts to the next level and expand internationally, writes Charles Whiteman in a recent post at Retail Merchandiser.

Whiteman, MotionPoint's SVP of Client Services, identified three key global markets that luxury retailers should engage online. With global Internet and smartphone adoption skyrocketing-and B2C e-commerce sales hitting stratospheric heights year after year-luxury brands can ill-afford to sit on the sidelines, Whiteman says.

Engaging these thriving emerging markets, especially in their languages of choice, generates immediate and sustained sales growth. Read more at Retail Merchandiser.

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MotionPoint

07 de octubre de 2015

LECTURA DE 1 MIN