Estrategias de comercio internacional

Móvil: el ingrediente ganador para expandirse a nivel mundial

Conectar con los consumidores globales a través de sus dispositivos preferidos genera identificación de la marca, interés en el sitio y ventas, escribe un ejecutivo de MotionPoint.

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MotionPoint

19 de noviembre de 2015

LECTURA DE 1 MIN

If your company wants to expand into emerging international markets, it should invest resources in engaging those customers via their mobile devices, writes Charles Whiteman in recent posts at Multichannel Merchant and Global Trade.

Smartphones are the preferred Internet-connected device for many global consumers-and increasingly, it's the only device they have for researching and purchasing products and services. Indeed, m-commerce is outpacing traditional e-commerce by 3-to-1.

Launching localized mobile experiences in international markets is good business, but it's not without its challenges, Whiteman wrote. He shared several challenges, and solutions, in these two articles.

Read more at Multichannel Merchant and Global Trade.

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