Fluidez que transciende la traducción

Al aprovechar el conocimiento de las particularidades culturales de los mercados internacionales, las empresas pueden generar más ventas e ingresos globales que nunca.

Avatar de Chris Hutchins
Chris Hutchins

02 de septiembre de 2016

LECTURA DE 1 MIN

Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at Webbiquity.

But providing in-language shopping experiences won't guarantee sustained success, says Whiteman, MotionPoint's SVP of Client Services. Another kind of fluency is required: cultural fluency.

This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote.

Learn more about how MotionPoint leverages cultural fluency to help its clients succeed by reading the full story at Webbiquity.

Avatar de Chris Hutchins
Chris Hutchins

02 de septiembre de 2016

LECTURA DE 1 MIN