Comercio electrónico

El vicepresidente sénior de Motionpoint le habla a Latin Trade sobre el atractivo de Colombia como mercado emergente

Gracias al crecimiento económico, a la reforma gubernamental y a una clase media cada vez mayor, docenas de marcas de EE. UU. se se están expandiendo a Colombia online, escribe un ejecutivo de MotionPoint. La suya también puede.

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MotionPoint

19 de octubre de 2015

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Thanks to economic growth, governmental reform and a growing middle class, dozens of iconic fashion retailers - and other well-known brands in other industries - are expanding into Colombia. This makes it an ideal market for expanding e-commerce companies to consider, writes Charles Whiteman in a recent post at Latin Trade.

Colombia now has the third-largest economy in Latin America (surpassed only by Brazil and Mexico), wrote Whiteman, MotionPoint's SVP of client services. In the past 15 years, the country's GDP (PPP) grew from $120 billion to nearly $700 billion. Poverty levels dropped more than half during the same time period.

Internet use and smartphone penetration is growing rapidly, too, making Colombia a worthy market to investigate and invest in. This market is increasingly comfortable in making purchases online.

Read more at Latin Trade. (Subscription required to access full story.)

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