Channeling Digital Transformation to Serve Global B2B Buyers Online

Introduction

B2B buyers around the world are conducting their own research in earlier and earlier stages of the buying process, writes Craig Witt in a guest post at Manufacturing Business Technology. That means knowing how they prefer to be engaged.

And it also means speaking their languages. If your global websites feature untranslated content, limited search functionality, or a lack of locally preferred payment options, you're missing a big opportunity, our EVP says.

In the story, Witt offers B2B companies key tips for serving global customers online, including:

• Embrace 21st century search
• Go mobile-first
• Understand cultural nuances
• Keep your online channels fresh
• Help buyers find you

Read all the best practices in the story at Manufacturing Business Technology.